Yes, we know that creating a brand is MUCH more than logos or banners.
However, as all successful businesses know, logos are the most recognizable of marketing tools. A school or university logo is the foundation of the institution’s brand. The choice of colors, font and the style used in the logo will dictate the tone of all other marketing efforts. And while the great seal of any institution of higher learning may invoke strong feelings of loyalty, the mascot of the school’s sports team probably eclipses the seal for brand recognition.
Utilizing Architectural Signage for Branding
Graphics of school logos, mascots, mottos and colors also reinforce school spirit and pride, particularly around athletics facilities. Just as brand control and identity are important to businesses, a school’s mascot and logo should be consistent and cohesive throughout sports uniforms, signage, gymnasium striping, directional signage, and banners.
We’d offer that a good place to start may be as simple as including the school logo, mascot and representational imaging on architectural signage and the building’s walls.
Design Beyond Signage
Another opportunity to not only boost school spirit, but also promote the brand is to use large-scale digital wall protection and artwork. Utilizing the design flexibility and physical durability of Aspex™ Printed Wall Protection you can make interior walls pop. There is no doubt a graphic of the size shouts “Cardinal Pride!”
If you don't need the size or protection aspect, Printed Wall Art is a great alternative.