Tuesday, January 9, 2018
Inpro® announces new Palladium® brand name for rigid sheet products
New brand name solidifies industry-leading wall protection line and differentiates from an expanding line of door and wall protection products
MUSKEGO, WI – Inpro’s Door and Wall Protection division, continues to innovate and expand its presence as a global leader in interior protection products. With the introduction of several new wall protection lines in 2016 and 2017, Inpro will consolidate rigid sheet products under the new brand name Palladium®.
The new Palladium name will now apply to rigid sheet wall cladding, wall panel systems and 3D trim, door kickplates, and rubrails for walls. In addition, an existing line of high-impact clad wood doors manufactured by Inpro's partner Eggers Industries, based in Manitowoc, Wis., will now be rebranded as Palladium™ Doors.
“The Palladium name is strong, literally meaning a safeguard or source of protection,” said Marc Holland, president at Inpro. “We have always been the obsessive protectors of buildings and the people who use them, so the name is a great fit.”
Holland added that the launch of Aspex® Printed Wall Protection in 2016, and upcoming interior product innovations set to be released in 2018, presented the company with the opportunity to consolidate rigid sheet products under a new name. “The timing of this re-branding is just right,” Holland said. “As we continue to expand our line of wall protection solutions, differentiating the sheet goods under Palladium is the right move.”
Inpro's Door and Wall Protection portfolio include Aspex® Printed Wall Protection, and the new Palladium® Rigid Sheet Wall Protection and Palladium® Door lines. Inpro manufactures products that protect building interiors from relentless damage without compromising choices in materials, colors, thicknesses or patterns.